Launch of “Common Data Sense for Professionals”

Data Science Thought Leader Dr. Rajesh Jugulum Releases
‘Common Data Sense for Professionals’ -- Explains Data Science Fundamentals That Anyone Can Use to Solve Everyday Business Problems

BOSTON, March 15, 2022 – Data science visionary, professor and process engineering leader, Rajesh Jugulum, Ph.D., today announced the release of Common Data Sense for Professionals, a step-by-step guide outlining data science approach so that “regular” business professionals can understand and implement data-based solutions quickly and easily without hesitation or fear. The process illustrated in Common Data Sense for Professionals empowers individuals to solve data-related challenges, making it one of the few resources available highlighting the need for making data science available to everyone.

Common Data Sense for Professionals simplifies the concepts of data science into easily digestible phases through a “conversation” between two fictional business professionals. And to further clarify, Common Data Sense for Professionals presents a case study outlining business challenges for a fictional restaurant, and then succinctly outlines how powerful data science methods can be applied.

“H.G. Wells predicted, ‘Statistical thinking will one day be as necessary for efficient citizenship as the ability to read and write.’ And now, whether we realize it or not, data is an intrinsic part of our daily lives. We are working with data from the time we wake up to the time we rest. And data is now the most valuable resource in the world,” said Jugulum. “The goal of this book is to empower individuals to adapt to data-based thinking and solve data-related problems confidently and efficiently and realize that anyone can become their own version of a data scientist. If this is accomplished, then this book will have served its purpose.”

The foreword for Common Data Sense for Professionals is written by Thomas C. Redman, Ph.D., a world-renowned leader and pioneer in the data science community and known as the ‘data-doc.’ Redman said, “Rajesh’s book stems from the premise that data science is not some sort of black magic reserved for those with advance degrees. Rather, it is for everyone. Nor is data science simply a collection of techniques for combining through data. Rather it is a way of thinking; a way of articulating problems; gathering, organizing and analyzing relevant data; reaching fresh conclusions; and putting those conclusions to work. There is a method to the madness and a process for doing this work that practically anyone can learn and follow.”